Since most of us have been unable to enjoy the camaraderie at our favorite sports bar for a year now, Miller Lite has come up with an interesting way to try and replicate the experience with its new limited-edition “Bar Smells” candle line. The new candles come in three scents:
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Dive Bar – features top notes of “aromatic tobacco” with a mix of yeasty brew, musk and pine
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Game Day Bar – combines the smell of peanuts and jalapeno with an added touch of leather scent
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Beer Garden – combines scents of green moss, sunscreen and warm pretzels
It will cost you $20 per candle but all of the proceeds go to the U.S. Bartenders’ Guild Foundation which is an organization encouraging bartenders to further their education and start service projects among the occupation. As Carol Krienik, associate marketing manager at Miller Lite sees it: “These candles will make you feel like you’re back at the bar with friends and a cold beer in hand, all while supporting the industry.”
Want one? All of the candles feature a 50-hour burn time and they are available for preorder at shop.millerlite.com.
Missing your local? @millerlite is bringing the smell of the bar home with these limited-edition candles benefiting service workers. https://t.co/1blN6Wrw5x
— Molson Coors Beverage Company (@MolsonCoors) March 24, 2021
